When Your Blog Doesn't Even Show Up on Google --- 🌙 Hi, this is Alaris. Today, I want to share something straight from my heart. When I first started this blog, my biggest dream was to connect with people around the world. And maybe, if things went well, earn a little income through blogging too. So I kept writing, little by little, day after day. But these days, the hardest part is that there's not just no income — there are literally zero visitors. 😢 At first, I wondered why. That’s when I learned about something called Google Search Console. ⛳ I’m not someone who’s good with computers. I didn’t even know where to start. But for the past three weeks, I’ve been trying — submitting URLs, uploading sitemaps, setting up RSS feeds — doing everything I could think of. And still, my blog doesn’t show up. Honestly, it’s been crushing my spirit. When I first started, I was full of hope. I wanted to share what I was learning about the seven companies I’m studying. I wanted to share o...
Cracks in the Giant — What Google’s Antitrust Loss Really Means
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🌙 Hi, this is Alaris.
We use Google every day — often without a second thought.
Search, YouTube, Maps, Chrome…
But behind these seamless tools lies one of the most powerful business structures in the digital world.
And now, that very structure is starting to crack.
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⚖️ A Major Ruling: Google Found Guilty of Advertising Monopoly
On April 17, 2025, a federal court in Virginia ruled that Google had illegally monopolized two critical parts of the online advertising industry:
ad servers and ad exchanges.
This followed a lawsuit filed by the U.S. Department of Justice back in January 2023.
After nearly a year of proceedings, the court concluded that Google had used its platform, Ad Manager, to dominate both markets — cutting off competitors and locking publishers into their system.
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✂️ A Closed Ecosystem, Built Over a Decade
The 115-page ruling revealed that Google had spent over 10 years weaving together policies and technical integrations that left publishers with no real choice.
One line from the judge stood out to me:
> “Google coerced customers with anti-competitive policies,
removed legitimate product features,
and ultimately harmed consumers who rely on the open web.”
This wasn’t just about hurting competitors — it was about harming everyone who uses the internet to seek information.
People like you and me.
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❗ One Market Still in Dispute
To be clear, the ruling covered two out of three ad tech sectors.
In the third — ad networks that connect advertisers to publishers — the DOJ’s arguments weren’t upheld.
Google responded immediately, saying:
> “We won half the case, and we’ll appeal the rest.”
A fair legal move — but the story isn’t over.
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⚠️ The Threat of a Breakup
What makes this case even more significant is that the court could now order structural remedies.
In plain terms: Google might be forced to sell off parts of its ad business.
This comes on the heels of a separate ruling last year where Google was found to have illegally monopolized the search market as well.
That case resumes on April 21 — and yes, Chrome browser is rumored to be on the chopping block.
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💰 $31 Billion You Didn’t Know About
Here’s a number that surprised me:
In 2023, Google earned $31 billion from advertising — that’s nearly 10% of its total revenue.
How?
Roughly 90% of online publishers use Google to run ads, and Google takes 20–30% in service fees.
With such control, it’s not just tech.
It’s economics, access, and dependence.
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Alaris' Reflection
We often forget that “free” tools come with hidden costs.
And sometimes, those costs are our choices — what we see, what we click, and who gets paid.
This ruling isn’t about punishing a tech company.
It’s about asking a deeper question:
Can we build a digital world that’s fairer, more transparent, and open to real competition?
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📉 What About Google’s Stock?
Let’s be honest — this kind of news usually hits hard.
A ruling like this adds legal risk, uncertainty, and the threat of forced breakups — all of which tend to push stock prices down, at least in the short term.
And historically?
Microsoft went through a similar antitrust battle in the late ‘90s — its stock stumbled for years.
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📈 But There Might Be a Silver Lining
Some investors believe a breakup might actually unlock value.
With the ad division separated, the market could finally see the true worth of each part of Google’s empire.
And remember — Google still owns Search, YouTube, Cloud, Android…
This isn’t a company that disappears overnight.
So yes — the short term might feel shaky.
But in the long term?
This might just be the reset that makes the whole system better.
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“Even giants must answer to the world they shape.”
And maybe, just maybe,
this is how something better begins.